Style and conventions of music video

The definition of style is that you make a music video with a certain style and you also have to match the style with the song artist you are making a music video for.

Performance, Concert, 'As live'

Performance, concert, 'as live' is where an artist sings there song in a completely different environment compared to what they do when they sing the song in the studios. Ed sheeran was a great example of live because when ever he sings his songs live the audience are more able to connect with him, at 29 seconds into the song the audience are able to hear that when he sings he doesn't use the lip syncing method because he is unique. Ed sheeran also decided to use his own guitar instead of having all backing music so it sounded more original. Ed sheeran sings live because he knows his songs touch the audience and also that he can keep the audience engaged at all time. The impact the audience can have is that it can make them sing along more and also be touched by the lyrics when the artist is singing the song himself.

Narrative

Narrative is all about an artist who sings his or hers song based on there life or something which has happened in their life. Eminem does this in his song because he is a person who has gone through many problems in his life. At 50 seconds into the song there is a scene where he stands up in front of a little group and starts talking to try and get away all his problems. Slim shady has always put his life in his songs because it is inspiring for all his fans. The impact this has on the audience is that it can show you how an artists life was and you can put your self in their shoes when you listen to the song.

Interpretive

Interpretive where a video actions match the lyrics that are sung by the artist. In this song by eminem, there are not many which match but most of them do so i choose this song. At 1:15 in the song he starts writing a letter and the lyrics are about writing a letter, so his actions match the lyrics which is good. The impact this style has on the audience is that they know what is happening by listening to the lyrics or even watching the video because they both match.
Impressionist

Impressionist a where what is said in the song doesn't actually match the video footage shown. This song by A-ha is a good example of this because Take on me has no interlink with being dragged into a magazine and running around being chased, the song should really be more about love and how he wants to be with her but it is something completely different. The impact this can have is confusion because you don't know what is actually happening in the video compared to the lyrics.
Surrealism/Abstract

surrealism/abstract is all about a song video which surprises you went something weird or unique happens. In this song by LMFAO. At 58 seconds he decides to takes of his leggings and dance around almost completely nude which is a shock for the audience that watch this song. The impact this has on the audience is that it can be inappropriate for young viewers to watch.
Animation

Animation is all about a song sung by normal artist but the video being unique and being made into an animation, it can be very artistic and individual. This song by Peter, Bjorn & john is all animation because from the beginning till end there is not one real person included in the song, this song works well with the lyrics because throughout the song video every time lyrics were sung the mouths would move of the animated people. The impact this has on the audience that watch the video is that they can be impressed and engaged by the animation and what happens in the video.

Intertextuality

intertextuality is all about where one media interlinks with another type of media. This song by emeinem has this style through it the whole time, at 13 seconds into the video there is Jessica Simpson in front of the car that was in the film dukes of hazard and at 2:25 into the song as well, eminem dresses up as Elvis and does the jailhouse scenery and dances like him. The impact this has on the audience is that it is more entertaining because there is a lot going on at all times.
Parody

Parody is where some other people that enjoy music decide change a songs lyrics and even the video and make it funny. The song that is changed is unique because they even change the lyrics which makes the song funny and the video it self is whats unique because they make the video engaging for the audience to watch.
The impact of this song on the audience is that they are engaged by the video because there are lots of women semi naked dancing around and singing the parody song. The also make it entertaining fort the audience to watch.

Homage/pastiche


Homage/pastiche is all about a song video which has images from older aged songs or films, it is made to have the same affect as though it was filmed ages ago. This song maroon 5 does this style to perfection because the environment that this song is sung in is just like the scenery that Mick Jagger has been in when he sang a song. There is also clips of him when he was younger dancing. The impact this can have on the audience is that it can engage them and keep them watching because it can remind them of when they saw him do that dance live or when they were young,