In one of our lessons we were taught all of the techniques that are included in a music video. Without these techniques you would never really have a music video.
The techniques are;
-Large number of cuts
-Special effects
-Cutting to the beat
-Varied camera language
-Green screen
-Lip-synching
I am going to get 2 videos for each technique and write about which one is good and which one is bad.
Large number of cuts
Good
This song by Connor Maynard 'vegas girl' is a video which contains many cuts even at the beginning of the song, because this song is all about partying and finding a girl it is all up beat and quite fast so the number of cuts is needed for these type of songs, at 45 seconds to 1:05 there are a large number of cuts and this is only the beginning of the song. The impact of this song on the younger audience is that they would want to watch the video because it is very entertaining and also because there are loads of cuts you can see what happens through out the song. This song represents the artist because this song makes out that he is desperate to find a girl he likes, at 2:41 he searches everywhere and then finds her at a roof top party.
Bad
This song by Adele 'someone like you' is my bad choice because throughout the whole song it is just her walking around and having no cuts in the whole song video can make it really boring, at 3:53 there is one cut throughout the song, this song was a good example of having no cuts in a song. just like this one but the song it self is massive. The technique doesn't work because there are no cuts throughout the video until the end, the impact of this song on the audience is that they can get bored because nothing is happening in the video but the song is what the audience like. This song represented the artist by having her walk along which made her look like she is thinking about this someone, it is unique video but can be boring because nothing really happens.
Special effects
Good
This song is by stooshe 'love me', i chose this song because the special effects that are in the music video make the video unique, it also matches with the song that stooshe are singing. At 5 seconds into the song all 3 women are there in front of the hotel dancing, this instantly shows that this song is going to have so much going on throughout the song. The intentions of using special effects was that they could act like they were in a different world and also have a weird building which was a hotel. The 3 women are acting as helpers at a hotel and they are going around to different rooms and everything in the video is weird. The song video can have an affect on the reader because the video has a lot going on and also the colours that were used in the video make it bright and vibrant so it catches the audiences eye and made them be interested. This song represents stooshe really well because the 3 girls are trying to be funky and create new music, They are new so they thought creating a video that has many bright colours would make them popular.
Bad
This song by the buggles 'video killed the radio star' was chosen because the special effects in this song are silly and were not needed for the song video, straight at the beginning of the song there was a pretend explosion which looks really silly and to the audience they would say it wasn't needed but this was in the 1980's and graphics were only just developing. The effect on the audience is that it looks to them ridiculous because the effects are really bad. The song represents the artist to be a person that believes that music videos have destroyed the meaning of radio, but the song as a whole is good apart from the unnecessary special effects.
Cutting to the beat
Good
The song have chosen is by Justin timberlake 'rock your body' i chose this because this song has a distinctive back track which is easily remembered and also the cuts that go into the song match the beat that is being played. This song has a massive impact on the viewer because this song wants you to get up and dance and also sing along to this song because it is so catchy, this song also represents the artist by having him dance and Justin timberlake likes dancing when he was younger. This song is also about dancing with a girl.
Bad
This song by rick astley 'never gonna give you up' was chosen because the beat to this song 100% doesn't match the cutting off the footage through out the video, this song is always remembered because of the starting tune but the footage doesn't cut with the backing track and because of this it makes the footage look really bad and not best quality. The effect of this is it may not be noticed at first but if you carefully watch then you will notice the mistakes that should never been made. This song represents the artist as up beat but disappointing when the video footage doesn't match the beat.
Varied camera language
Good
I chose This song by Chris brown ft Justin bieber 'next to you' because this song is set in a destroyed area and because its set like that they have had to use a number of shots to make the video look amazing, they have used loads of shots like low shots, high shots and also close ups of the artist when they are singing. In the song video the techniques of different camera language has been used wisely because there are that many shots throughout the song that the song will never get boring, the intended effect of having as many shots as possible is that you can see what is actually happening while the song is going on. The impact on the viewer is that it can engage you into watching the full video just to find out if they save the girl that they like, it also engages you to watch to see what actually happens to the surrounding environment in the video. This song represents both artist in a positive way because it shows that they would die being next to the girl that they love than being alone, it also shows how they would do anything to save the one they love.
Bad
I chose this song by Sinead O'Connor 'nothing compares to you' because this song is all about her standing still and singing, it doesn't really go with the song video so it makes the song video boring. There are some other footage in the video but not enough to make it entertaining, the effect of this video is that it can get boring just looking a a head singing. This song video shows us that this artist wasn't very creative when making the video.
Green screen
Good
I chose this song by Usher 'moving mountains' because during the song video it shows him climbing up a mountain and the only way you can have effects like that is if you use a green screen. Usher chose to use a green screen because he knew it would look good when the full song video was finally finished. In this song the green screen has been used wisely because the song is all about moving mountains and when the footage of mountains moving and him climbing up one it looks realistic. The impact of the video is that when all the footage of mountains moving it actually looks realistic and it can make the audience question how is it done. This song represents the artist really well because it is all about him and what it feels like when people disappear, to him it is like mountains moving.
Bad
This song by Pet shop boys called 'go west' was chosen by me because this song starts off looking promising until the song has a small green screen with a bunch of warriors on there and because this was done in the video it made the rating dropped because it looks ridiculous, the intended effect was to make it look like there is a huge army going 'west' but because it looked bad the effect wasn't very effective. This also had a bad effect on the audience that watched. This song made the artist look rubbish because the video was rubbish.
Lip-syncing
Bad
This was at X factor and this also shows how embarrassing it is when you forget to start singing when it is your turn to sing, it is embarrassing for this person because it is now on you tube and will be on there to remind him of the mistake he made. This guy made a mistake and because of this mistake he may be commented on whenever he sings live.
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