Thursday, 13 December 2012

99 dollar music video


What is 99dollarmusicvideo.com?
99dollarmusicvideo.com is a youtube channel which showcases many new and brilliant independant artist and there new and up coming filmakers who are trying to make it into the music industry and all of the songs shown are made with just under $99. The website has many specific rules which should never be broken like when the filming is done for a music video it should all be shot in just one day (24 hours) and also the editing must only be edited in one day (24 hours) aswell. Another rule is that the video should be a collaberation between artist and film maker and many ideas should be contrabuted between both. When the filming and everything is done and the finishing video has been sent you will find out when your song will be premiered onto the site for everyone to see.

What is their ethos?
99dollarmusicvideo's ethos is that they want all their artist to keep to $99 and also to stay with the creativity of their songs so they stay to a high standard. If a song is seen to have broken any rules then the song will not be put onto the website and maybe just thrown away.

What types, labels and genres of muisc appear on their website?
The company only allows people who have not yet become famous and also people who cant access expensive props. Independant artist are the only people who are allowed to have there songs posted onto the channel because they can only afford to make videos with a budget of $99. This wouldnt be needed if you were famous already because they would be able to afford all the props and any extra items they need. The types and genre of music is notified as being pop and indie because if you compare the music to R&B music then you would probably buy R&B because they are more popular, so the genre that are on the website are more rock and indie. The website is a great place for rock music to post their songs onto because then their music can still be heard even if they are not popular.


How does 99dollarmusicvideo.com encourage audience participation?
The channel encourages many other unknown artist to pst there music onto the site so they can become famous, they want as many people as possible to put their video onto youtube so they can become well known. They also have many other ways like through facebook, twitter, itunes, yahoo and also hotmail, these ways are easy to access and you can easily send advice or criticism through the ways i have shown to the directors of the video or even the whole company as a whole. During some songs you can notice that they sometimes show advertisements and this is where someone has asked to have their companys logo or a little bit about the company shown through the song, these adverts must only be 5 seconds or 15 seconds long, anything longer will not be advertised. There is also a comment box under every music video and this is where you can post your comments about the song.

It is possible to make a proffessional quality music video for $99?
In the companys eyes that is there motif. They want to have songs which are made to high quality but the budget was cheap. They want to prove a point to the world that you can still create outstanding music even on a low budget.


The song by merp 'saviour adore' was my example because of a song that is mad with only $99. You can tell that this song was only made on that budget because all the equipment and props that were used in the song were props that one of the people may have had already but items like a stick and a glass bottle could have easily been avalible to get. The creativity in this song could have came from either band or the director but because they had a good companionship they eneded up making a video that is high quality. This song also proves to many artists out in the world that you don't need a large budget to be able to make an outstanding music video.

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